NUTRIVAN, one of the main industries providing natural preservation solutions, chose Arebo to be the agency responsible for the Nutrivan™ line rebranding campaign throughout Latin America.

Global Fortification: Brand Unification and Strategic Campaign for Food and Beverages in Latin America

The fortification line for food and beverages, which had a name in each country, was unified and received a campaign in two phases: the first communicating the new brand and the second reinforcing the importance of the product, under the slogan “Fortify your products, strengthen your industry.”

We were responsible for developing the concept, tone of voice, visual identity and brand behavior in Latam countries. The campaign included the development of catalogues, advertisements for print and online media, as well as developments aimed at digital marketing including posts, lead conversion campaigns and the creation of rich materials.