BABBEL, CONSIDERED ONE OF THE MOST INNOVATIVE EDUCATION COMPANIES IN THE WORLD, CHOSE AREBO TO BE ITS COMMUNICATIONS AGENCY IN LATIN AMERICA AND EXPAND THE BRAND'S REPUTATION WITH THE BRAZILIAN PUBLIC.

ONE OF THE MAIN CASES CREATED FOR THE CLIENT WAS THE LAUNCH STRATEGY OF THE “WORDS THAT HURT” CAMPAIGN, WHICH DISCLOSED IN ALL COUNTRIES THAT RESEARCH IS CARRYING OUT WORDS AND PHRASES WITH MACHIST CONTENT THAT SHOULD BE ABOLISHED FROM THE VOCABULARY.

WE CREATE ALL VISUAL IDENTITY AND LOGO FOR GLOBAL DISSEMINATION.

In Brazil, the campaign relied on a Press Office strategy to enhance the reach of communication. We invited singer Gretchen for an interview, telling us which of those sexist phrases she had heard the most in her career. The interview, released exclusively to Folha de S. Paulo, went viral and made the covers of the main newspapers, magazines and portals with the headline: “I am the very materialization of the fight against machismo”, Gretchen comments on research on sexist phrases.

Also for the brand, we partnered with Sony Pictures to launch the film MIB: Men in Black International, creating a kit with an invitation to the film's preview in which those selected were potential new MIB agents, but to work in biggest secret agency in cinema, it would be necessary to learn a new language to travel the world undercover.